Social Media Addiction

SOCIAL MEDIA ADDICTION
Social media addiction is an increasing problem that spans several age groups and it interferes with the way a person lives their daily life — work, school, social engagements, chores, relationships, etc.
Since I do not use social media on a personal basis, I immersed myself into learning about the issue and developed a visual design system consisting of apparel, a mobile app and icon, a website, and several billboards and posters with user statistics to bring awareness to the problem.
For the design, I felt as though a black and white color palette with pops of red would bring attention to the key elements of the brand. A plug replaces the “u” in the logo as the concept is to “unplug” by recognizing the signs of social media addiction.
TYPE OF PROJECT: Awareness Campaign
DISCIPLINE: Branding, Print, Digital
YEAR:  Fall 2016