Pet-A-Palooza

PET–A–PALOOZA
Pet–A–Palooza is an annual music festival that raises money for homeless pets in Southern California that deserve a second chance at life.
I combined my love of helping animals with a large event that reaches a wide audience to bring awareness to the homeless pet population in Southern California. I created a simple logo that incorporates the name of the festival with the visual of music bars. I also created several memorable pets with musical instruments to bring the literal message of animals and music together. The color palette is simple, yet full of contrast with bright pink against white and black.
TYPE OF PROJECT: Benefit Concert
DISCIPLINE: Branding, Print, Digital
YEAR: Fall 2016