LIVE LOCAL TORRANCE
The purpose of this campaign was to educate the rapidly growing and culturally diverse community including young families and working professionals on the economic, social, and environmental benefits of shopping locally while providing them with tools to make educated shopping decisions.
Since I work for the City of Torrance, I wanted incorporate the most frequent inquires I receive from residents on local restaurants, drug stores, flower shops, lock shops, markets, coffee shops, bakeries, etc. and what I know about the city. I designed a double-sided handout with a neighborhood guide and local history as well as an app and website on shopping local.
I selected two blues in the color palette to honor the “Torrance Blue” the City uses and the complementary color orange as a contrast and selected recognizable icons for ease of use on the app.
TYPE OF PROJECT: Shop Local Campaign
DISCIPLINE: Branding, Print, Digital
YEAR: Fall 2015
